Best Loyalty Program Software (2026): Top 11 Compared

Smile.io is a loyalty app for ecommerce stores on Shopify and BigCommerce. All plans include a points program, referrals, points expiration, bonus events and rewards as discounts, free shipping or free products. On-site elements include a dedicated loyalty page, a floating launcher, nudges and points shown on product, account and order thank-you pages.

The plans scale by monthly order volume. Lower tiers limit the number of integrations, while Growth and above allow unlimited integrations and add the VIP program, the Loyalty Hub for signed-in members and performance benchmarks. Smile Plus adds a migration and launch plan, quarterly program monitoring, priority support, API access, a front-end JavaScript SDK and financial reports.

Smile.io lists native support for Shopify POS and syncing VIP tiers to Shopify metafields, so a merchant with a physical shop on Shopify POS can run one program across both channels. Retailers above $40M in annual revenue are directed to Smile Enterprise, which adds custom reports, custom API rate limits and data warehouse sync.

LoyaltyLion sells loyalty and rewards programs to ecommerce brands, with most of its pricing-page features tied to Shopify. Classic includes a branded loyalty page built from a standard template, pre-built earning rules for on-site and off-site actions, a Klaviyo integration with ready-to-use email flows and onboarding support.

Advanced adds VIP tiers, points on product pages, Shopify POS across several physical locations, translations in more than 130 languages and twice-yearly performance reviews. Plus adds AI-recommended rewards and timing, advanced Klaviyo events that pass points, rewards and tier data into emails, automated LoyaltyLion Flows with triggers and conditional logic, and quarterly strategic reviews.

Loyalty Pass, sold as an add-on on every plan, puts the program into Apple Wallet or Google Wallet with live updates, push notifications and in-store QR scanning. Redeeming points inside checkout through the Shopify Checkout Extension is limited to Shopify Plus stores.

Yotpo sells Loyalty & Referrals alongside Reviews & UGC and an AI visibility product. The loyalty product runs points campaigns and referrals on the free plan. Pro adds more ways to earn and redeem, CRM integrations, fraud prevention, program visibility features and chatbot and email support. Premium adds smart segments and ROI analytics, VIP tiers, dedicated onboarding and customer success managers and POS support. Enterprise adds cross-brand programs, multi-market scaling, dedicated security and compliance and priority professional services.

Yotpo lists integrations with Shopify and Shopify Plus, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud and WooCommerce, plus headless storefronts through its API. Loyalty emails can be sent through Klaviyo and other email providers, and Recharge integration supports subscription merchants. Shopify POS support lets staff enroll customers, check balances and apply rewards in person.

Square Loyalty is part of Square's paid POS plans rather than a standalone app. A business chooses whether customers earn points by visit, by amount spent or by specific items or categories. Customers enroll at the point of sale, through a Square website or through an invoice, and Square sends transactional texts when they earn points or rewards. Points accrue on cash payments as well as card payments.

Recent additions include VIP tiers with configurable names and earning multipliers, and digital loyalty passes for Apple Wallet. Promotions such as bonus points can be limited-time or recurring. Reporting in the Square Dashboard shows top loyalty customers, loyalty-attributed sales and average spend of members against non-members, and loyalty status appears in Square's built-in customer directory.

Square Marketing, included with Square Plus, sends email and text campaigns to members. Square for Restaurants and Square for Retail, the POS products underneath, are compared on StatWharf's restaurant and retail POS pages.

Reelo is a restaurant CRM and loyalty tool that states it is used by more than 32,000 restaurants. The Growth plan adds a branded loyalty program with points that can reward both visit frequency and spend, customer feedback with real-time alerts, tools to increase online reviews, automated and smart campaigns, QR codes and a referral program.

Guest profiles are built automatically from visits and orders, with preferences and key dates, and Reelo tracks which campaigns lead to visits and revenue. The company states it offers more than 5,000 campaign templates. Reelo integrates with existing restaurant POS systems, so earning and redemption happen at the counter.

Several features are aimed at Indian operators: a custom SMS header under TRAI rules, a paid WhatsApp header add-on and membership fees quoted with 18% GST. The memberships add-on lets restaurants sell paid memberships, with either a commission or a flat monthly fee per store.

Thanx is a guest engagement platform for restaurant brands. It combines a loyalty program, digital ordering and mobile apps, and marketing automation. Thanx positions its loyalty around rewards beyond discounts. Its homepage states an average discount rate of 1.7% and its pricing page 2.4%, against about 10% for legacy programs; both are vendor figures.

The ordering product recognizes guest preferences, adds upsells and supports reordering. Marketing automation uses AI-assisted segmentation across more than 400 guest attributes and runs triggered email and push campaigns, including abandoned-cart recovery.

The pricing page publishes no figures. Instead it explains Thanx's view of loyalty cost: discount spend, custom app development and agency fees, and staff time. Thanx advises buyers to compare platforms on three-year total cost of ownership rather than subscription fees.

Paytronix sells a Guest Engagement Suite for restaurants and convenience stores. It combines online ordering, loyalty, omnichannel messaging, AI insights, payments, catering, kiosks, subscriptions, gift cards and employee dining programs. The loyalty product supports personalized promotions based on each guest's activity, and Paytronix states it launches programs with more than 450 existing integrations.

Guests can enroll through the POS, SMS, the app, the web, email, Apple Pay or Google Pay. Messaging, which Paytronix describes as the evolution of its earlier messaging product, is included with every loyalty subscription, and campaign reporting shows visit rate, redemption rate and average spend. Branded or custom mobile apps give guests access to menus and loyalty.

Paytronix markets separately to restaurant groups of one to nine units and to convenience stores, where offers can move fuel customers into the store.

Punchh, owned by PAR Technology, is now part of PAR Engagement, a suite that combines loyalty, marketing, ordering and guest data for restaurant brands. A 2021 PAR announcement described more than 250 global enterprise brands using Punchh, naming Yum! Brands, Denny's, TGI Friday's and Casey's.

The loyalty layer supports personalized rewards, tiers and exclusive experiences, with gamification and AI-driven recommendations. Marketing reaches guests by email, SMS, app and web with built-in testing and segmentation. PAR Ordering provides branded online ordering with dynamic upsells and third-party delivery integration. Guest Identity starts building a guest profile before enrollment, and a Digital Experience module updates app and web content and offers in real time.

PAR also sells loyalty to convenience and fuel retailers through PAR Retail. A strategy services team helps brands plan offers, and PAR states its APIs are open and documented.

Capillary Technologies sells an enterprise loyalty platform alongside a customer data platform, an engagement platform, an insights platform and a rewards platform. The Loyalty Program Manager runs the program, and the CDP provides a single customer view for targeting and real-time triggers. Capillary's AI layer, aiRA, adds predictive features.

Documented program types include engagement-based loyalty with leaderboards and gamification, experiential loyalty, enterprise and multi-brand programs for conglomerates, partner and coalition programs across separate brands, and channel loyalty for dealers, distributors, wholesalers and agents. Industry pages cover retail, fuel retail, airlines and Empower+, a member engagement product for health plans.

Brierley, a Capillary company, provides loyalty strategy and program design. Capillary states it was named a Leader in The Forrester Wave for Loyalty Platforms, Q4 2025; that is the vendor's report of a third-party evaluation.

Antavo is a loyalty platform with three plans: Start for ecommerce brands launching a simple program, Grow for brands outgrowing tactical loyalty apps, and Enterprise for complex programs across markets, channels and brands. Antavo states that a focused program can launch within weeks and that one customer went live in six weeks.

The loyalty engine supports one or more custom currencies such as points, credits or stamps, and tiers based on spend, points, actions or invitation. A visual workflow builder maps member journeys without code. Gamification includes challenges, missions, badges, streaks, prize wheels and referrals, and a Clubs module lets members earn rewards together.

For omnichannel programs, Antavo identifies members at the till through POS integration, captures other purchases through receipt scanning and issues Apple Wallet and Google Wallet passes. Segmentation combines behavioural, RFM, lifecycle and preference data.

Comarch sells the Comarch Loyalty Marketing Platform to brands launching a new program or replacing a legacy system. The platform supports multibrand, multicountry and multicurrency programs and states it scales to tens of millions of members. AI-supported recommendations and analytics suggest next-best actions for campaign teams.

Deployment options are unusually broad: Comarch Cloud as a managed SaaS service across 16 data centers, the buyer's own Azure, AWS or GCP environment, or on-premise and hybrid setups for regulated organizations. Comarch's in-house team provides program design, including earn-and-burn mechanics, tiers and gamification, plus migration from legacy systems and ongoing optimization.

Privacy controls include built-in GDPR compliance, data anonymization and consent-based profiling. Named clients on the product page include DB Fernverkehr and Enterprise Rent-A-Car, and Comarch reports inclusion in Gartner's 2026 Market Guide for Loyalty Program Vendors.